• Celina Fu

As the World May Run Amok, We Will Not Be Sitting Duck

Updated: Sep 6

As we dwell in the quarantine of COVID-19, the mundane becomes magnified and we finally live slow enough to become sensitive to things we deemed once normal. However, other things have brewed in hindsight during these unprecedented times: the struggles of running a green business, the looming threat of a global famine, and disruption of the global supply chain.


In March, governments worldwide shut down all businesses deemed “non-essential” in a desperate attempt to keep the contagion contained. This spelt disaster for many small businesses as they try to stay afloat amidst these restrictions, as many become frustrated by lack of sales and support.


In April 2020, David Beasley, the chief of the World Food Programme warned of a “hunger pandemic” that would ravage the world. He foresees that we could see “multiple famines of biblical proportions” that could result in 300,000 deaths per day — a “hunger pandemic” (WFP). This grim prediction comes from the fact that COVID-19 has ravaged the global economy, cutting down the income of the poor who are already struggling to put food on the table. Coupled by travel restrictions that limit tourism income and the closing of producing factories, it all accumulates to another humanitarian disaster (The New York Times). Going hand-in-hand with the fact that people are being laid off from their jobs, the global supply chain becomes seriously disrupted as a consequence.


As the quarantine drags on, people are becoming more and more hopeless of the current situation. It is easy to let the anxiety paralyze us, so we wanted to spread awareness of this impending issue by taking action against it. Pitch It Green will be hosting an online Green Business Conference on June 6th, 2020 to deeply examine the problems we face, and what we can do to reverse it. We will be having a jam-packed session with green business leaders to deconstruct global recession, disruptions in the food supply chain, food security, and lastly its impacts on green businesses. Following the structure of our previous events, we will be having a keynote speaker, a panel, and the event will conclude with a networking session where attendees can interact with like-minded environmentalists and entrepreneurs to discuss solutions for a greener world.


Here is the link to sign up via eventbrite: https://www.eventbrite.ca/e/green-business-conference-green-business-in-a-recession-tickets-105334961706


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