Our mission is to build the next generation of ecopreneurs by providing them with the necessary tools to equally embrace environmentalism and entrepreneurship.
Our vision is to develop a sustainable and inclusive economic model that will profit people and planet alike.
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Our Guiding Principles
Accelerating the transition towards a circular economy
Our current society follows a linear take-make-waste approach to business, but we want to change this conception by pushing forward business models that design out waste and pollution, keep products and materials in use, and regenerate natural systems.
Thriving by supporting our local community of small businesses
Small businesses are at the heart of the local economy — they help foster people-to-people relationships and connections to create a flourishing community for all. Since our inception in 2018 we have always made this a priority, especially during COVID-19, a time when many local and small businesses are struggling.
Striving to be socially just and inclusive in all of our work
Basing our actions on factual, well-researched evidence
We recognize greenwashing to be a performative marketing tactic with no intent of climate justice, and it is perhaps one of the biggest hurdles we face in green business. Therefore, we carefully scrutinize every “green” claim with the knowledge of environmental science and to ensure our impact and our partners' impacts are genuine.
Pitch It Green started as a catalyst for environmental change in the entrepreneurial community in Toronto. Pitch It Green’s founder, was an active environmentalist and entrepreneur, and on the basis of her lived experiences wanted to instigate change for a more inclusive, just and sustainable tomorrow. During Pitch It Green’s humble beginnings of 2018, our main purpose was to support local, sustainable, small business entrepreneurs through our first initiative, the Ecopreneur Box, an environmentally friendly subscription box service.
Starting with only 4 members on the team, we noticed the need and demand for more green business education with high engagement from our first Sustainability Pitch event. From then on, the team grew even bigger, and we pivoted our mission to build the next generation of ecopreneurs primarily through events and workshops in Toronto and across Canada. As a result of the COVID-19 pandemic, the our operations have been primarily virtual, although we are looking forward to expanding internally, and putting together incredible initiatives in the years to come.