Our Mission


To support youth aged 15-25 to create green businesses through

educating, pitching, mentoring and networking.


Our Vision

To create the next generation of leaders that embrace environmentalism and entrepreneurship, otherwise known as ecopreneurs.

Our Values





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Our Story

Pitch It Green started as a catalyst for environmental change in the entrepreneurial community in Toronto. Pitch It Green's founder, Lauren Castelino, was an active environmentalist and entrepreneur, starting her own all natural skincare business at 15 and being part of many environmental efforts including creating an organic herb and vegetable garden at her former high school. 


With her love of supporting local and sustainable entrepreneurs, otherwise termed as ecopreneurs, Lauren began searching for an ecopreneurship platform.


Upon realizing the need for a platform for budding young ecopreneurs like herself and her desire to instill environmental values in future entrepreneurial leaders, Pitch It Green came to fruition. Initially starting out as an eco subscription box idea, it has evolved to be a non-profit supporting youth to create green businesses.


Meet the Team



Chenxi Li

Events Officer

Ariana Mah

Events Officer

Julia Zhu

Events Officer

Frida Kitz

Executive Director

Sofia Bauco

Chief Operations Officer

Akriti Kaul

Program Development Officer

Ria Bagga

Program Development Officer

Joseph Xie

Chief Marketing Officer

Tiffany Lai

Blog Writer

Olivia Leblanc

Content Creation Officer

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Copyright © 2020 | Pitch It Green