Our Mission

To support youth aged 15-25 to create green businesses through

education, pitching, mentorship and networking.

Our Vision

To create the next generation of leaders that embrace environmentalism and entrepreneurship, otherwise known as ecopreneurs.

Our Values

YOUTH

ENVIRONMENTALISM

ENTREPRENEURSHIP

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Our History

Pitch It Green started as a catalyst for environmental change in the entrepreneurial community in Toronto. Pitch It Green's founder, Lauren Castelino, was an active environmentalist and entrepreneur, starting her own all natural skincare business at 15 and being part of many environmental efforts including creating an organic herb and vegetable garden at her high school.

Pitch It Green first started out as an environmentally friendly subscription box service, with aim aim of supporting small, local and sustainable businesses in Toronto. However, upon realizing the need for a platform for young ecopreneurs and Lauren’s desire to instill environmental values in future entrepreneurial leaders, Pitch It Green ’s true vision of creating the next generation of ecopreneurs came to fruition.

Throughout the years, Pitch It Green has grown and evolved to be a non-profit supporting youth to create green businesses, reaching over 5000 individuals, and led by a team of 17!

Our Affiliations

Impact Zero is building Toronto's circular economy. They believe that the circular economy will be built by small and medium-sized businesses, working with individuals in their community to build a healthier city. Successfully building this new economy will take research, community, and a lot of hard work - Impact Zero is here to help make it a little easier. As a network member, the Pitch It Green team collaborates with other members for our events and educational initiatives.