Our Mission

Our mission is to build the next generation of ecopreneurs by providing them with the necessary tools to equally embrace environmentalism and entrepreneurship.

Our Vision

Our vision is to develop a sustainable and inclusive economic model that will profit people and planet alike.

Our Values


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Our Guiding Principles


Our History

Pitch It Green started as a catalyst for environmental change in the entrepreneurial community in Toronto. Pitch It Green’s founder, was an active environmentalist and entrepreneur, and on the basis of her lived experiences wanted to instigate change for a more inclusive, just and sustainable tomorrow. During Pitch It Green’s humble beginnings of 2018, our main purpose was to support local, sustainable, small business entrepreneurs through our first initiative, the Ecopreneur Box, an environmentally friendly subscription box service. 


Starting with only 4 members on the team, we noticed the need and demand for more green business education with high engagement from our first Sustainability Pitch event. From then on, the team grew even bigger, and we pivoted our mission to build the next generation of ecopreneurs primarily through events and workshops in Toronto and across Canada. As a result of the COVID-19 pandemic, the our operations have been primarily virtual, although we are looking forward to expanding internally, and putting together incredible initiatives in the years to come.

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