To support youth aged 15-25 to create green businesses through
educating, pitching, mentoring and networking.
To create the next generation of leaders that embrace environmentalism and entrepreneurship, otherwise known as ecopreneurs.
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Pitch It Green started as a catalyst for environmental change in the entrepreneurial community in Toronto. Pitch It Green's founder, Lauren Castelino, was an active environmentalist and entrepreneur, starting her own all natural skincare business at 15 and being part of many environmental efforts including creating an organic herb and vegetable garden at her former high school.
With her love of supporting local and sustainable entrepreneurs, otherwise termed as ecopreneurs, Lauren began searching for an ecopreneurship platform.
Upon realizing the need for a platform for budding young ecopreneurs like herself and her desire to instill environmental values in future entrepreneurial leaders, Pitch It Green came to fruition. Initially starting out as an eco subscription box idea, it has evolved to be a non-profit supporting youth to create green businesses.